History on the Road by the Numbers
The following lists some of the benefits that will accrue to
History on the Road's underwriter-advertisers
1. Major underwriters of History on the Road will be able to broadcast 15- or 30-second spots to Public TV's active and affluent viewership of 200 million Americans.
2. These spots can appear on any or all of the 360 stations that Public Television operates throughout the U.S.
3. Public TV's prime-time household audience is significantly larger than many commercial channels, including A&E (the PBS audience is 135% larger), Bravo (126%), TLC (122%), Discovery Channel (70%) and HGTV (39%).
4. ​Eighty-six percent of U.S. households watch Public Television (Source: Nielsen NPower 9/25/17-9/23/18)
5. Public Television averages 255 million monthly video streams across its web, mobile and connected device platforms
6. Fifty-two percent of PBS.org users are adults 18–49 (Source: Comscore Plan Metrix Audience Profile, Sept 2018)
7. Public Television has been voted the #1 most trusted organization for the 16th year in a row (Source: MR&R Inc. Jan 2019)
8. As a consequence, viewers are nearly twice as likely to purchase the products and services they see advertised on the network.
9. In keeping with the above, viewers believe Public TV sponsors have a greater commitment to quality and excellence than those of other networks. (Lightspeed Research / SGPTV Viewer Attitudes & Behaviors Study March, 2018).
10. ​As only its third history-related national series, History on the Road stands to join with The Antiques Road Show, This Old House and Ken Burns' history specials as one of Public TV's landmark programs.
.jpg)
11. By underwriting History on the Road, sponsors will enjoy the halo effect of being seen to uphold America's heritage while supporting quality television programming. (Lightspeed Research/SGPTV Viewer Attitudes & Behaviors Study, March 2018).
12. Through it's use of irony, adventure and pop culture as they relate to U.S. history, History on the Road intends to appeal to younger generations while restoring American history as a popular subject among them.
13. Only Public Television delivers break-free uninterrupted content.
14. In the event that History on the Road does not reach distribution, all underwriter funding will be returned.
15. ​History on the Road has attracted preliminary sponsor interest from a "Big Three" car manufacturer, a Mississippi riverboat line, a legendary motorcycle maker, an international hotel chain and a major health care provider.
(History on the Road) is good entertainment as well as good information – a winning combo. I've no doubt this proposal will sell to an experienced producer as the package is tailor-made for the cable market.
Susan Schulman
The Susan Schulman Literary Agency
Copyright Alan Wellikoff All Rights Reserved
